Landowner, Investor, contemplating a build and sell scenario to capitalize on the housing demand in this Hot Traverse City market? Need a trustworthy professional local team for construction, sales, and operational support to help provide risk-adjusted returns? We can Help!

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Steps of Discovery

Based on a review and an assessment of goals in the below categories, we will be able to provide owners with a formula for the appropriate strategies to ensure future success.

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Support coordinating the following:

• Bank relationships funding sources 

• Construction budgets and timelines

• Sworn statement coordination controls and disbursements

• Engineering, survey, coordinating site plans, Parcel applications, and ordinances

• Architectural reviews and revisions

• Meeting all township and county requirements for planning to permit land division specifics

• Mortgage surveys, house staking, Land division survey,

• Engineering and permitting with the GTC Road Commission.

• Create a plan and profile, stake the road and certify to the township once completed.

• Excavation Gas and UG utility 

• Legal counsel relationships are available for all legal transactions forming corporations including Site condominium conversion and HOA development docs plus purchase agreements, and title work verification. 

• Title company relationships to handle; Title Insurance Real estate settlement, Closing services, New construction draw endorsement services, and title search services.

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Negotiated Contracts. This approach is where you interview contractors and choose to work with a particular builder in advance of final cost estimating, and then negotiate a price for the work. This can be fixed, a cost plus a fixed fee, or it can be cost plus a percentage.  Working in this manner allows for an open book format where everyone sees the numbers and plays a role in determining the project players.

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Competitive Bids. With this approach, the client solicits bids and then chooses a contractor, presumably the lowest bidder from a group of qualified bidders. When we are asked to work in this format we provide a lump-sum bid and build the project per the plans and specifications managing the work as we best see fit. The competitive bid method is the cost control in this format.

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Operational Analysis

Profitability improvement, organizational effectiveness, and quality management are three important components of your operational analysis. An outside objective opinion often provides valuable insight.   

 

Situation SWOT Analysis

A detailed and brutally honest assessment of your market, your competitors the opportunities and challenges for your business. 

Strengths  Weaknesses Opportunities and Threats 

 

Marketing Strategy

• Specific business revenue goals, as well as a strategy for tackling the market opportunities we identified in the situation analysis.

•  Complete your next project from industry-leading 3D visualizations and architecture to interior design, construction, and real estate marketing.

• Build Realtor relationships. Local and Regional MLS listing options, Northern Great Lake Realtors

• Marketing Strategies for MLS listings management that include 200 real-estate platforms links Zillow, Realtor .com, etc.

• Web Development Website Design. Interactive Social media link building SEO advantages

• Inbound & Content  Marketing

• CRM Sales Marketing Software lead tracing email and text marketing 

• SEO, (Search Engine Optimization) CRO (conversion rate optimization)

• Blogs, eBooks,

• Social Media Facebook Instagram Twitter link building creates community and focused campaign marketing options 

• Link Building helps Google algorithms find relevant content linking back to your site

• Dot loop and Dropbox E-document software

• Showtime Realtor Showing apps

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Marketing Tactics

Action plan for executing the strategy outlined in the previous section 

 

Marketing Budget and Timeline

The projected costs and timeline are related to your marketing tactics. 

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Vacation Rentals, STR Short Term Rental Airbnb & VRBO support, ROI Projections, and advice. Set pricing market analysis. Vacation Rental Data with AirDNA Software make smarter decisions with better intelligence. Super Host status and merging Airbnb & VRBO calendars. 

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Consultant for Hire Consultative fees vary depending on location and target market. But there is a common methodology for arriving at the pricing structure. I would suggest an initial consultation free of charge to assess your needs and determine how I may best serve you. 

The terms of a consulting agreement can be based on an hourly rate with a retainer whereby we provide consulting services on a continual basis as demanded or based on the project. Depending on the project and terms compensation tied to Productivity and Sales can be negotiated.

 

I look forward to learning more about your business and identifying ways I can contribute to moving it forward.

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